New FTC Rules

I haven’t read much about the new FTC rules that became law yesterday, but I thought I’d pass on a couple of good links to other blog posts talking about the subject. I’ll update this post with more links as I run across them and comment when I know more about how to deal with the rules.

http://blogs.forrester.com/marketing/2009/10/the-end-of-marketerblogger-relationships.html

http://masscontrolsite.com/blog/?p=59

Until later…

Reba

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Don’t Be Afraid To Promote To Your List

The Internet Marketing Sweetie line of fantastic products is expanding again. Just a little while back I talked about the Information Product Sweetie course and was going to get back to you with a review. Please forgive me that I never got back with the review, my daughter’s college volleyball season started and we’re so busy traveling to watch her play that I can’t see straight (she’s a senior, it’s our last year).

Since then, Melissa Ingold has taken the reigns and launched a  new product that I think is important to let you know about since it teaches something that I’m not very good at, email marketing. I thought maybe some of you might need training in that area as well and this new ‘Sweetie’ product fits the bill, it’s called Email Marketing Sweetie.

Yeah, I’m guilty. I have a list, many of you have subscribed, but other than the initial emails you get when you first signed-up, you’ve never heard from me. That’s because I prefer to post here, on my blog, it just seems easier for me. But establishing a quality, long-lasting relationship with my subscribers is important to me, so I’m going to be making some changes soon. I hope you will learn from my experience and start using email to better the relationship with your readers and customers as well as increase your revenue along the way.

For me, and maybe for many of you, establishing that relationship may seem like a daunting task, but I’m learning from Email Marketing Sweetie that it is absolutely critical in order to maintain a successful online business. Heck, I get emails from marketers all the time and they aren’t intrusive in the least, in fact, I enjoy getting most of the information that is sent out. Selling can be intimidating for many of us and selling to your list can be even harder. But if you want to have an online business, tapping into your customer-base is one of the most lucrative resources you have. Not utilizing that resource can be detrimental to your success.

Now, if you have not yet made an attempt to promote your business to your subscribers, you can’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their in-boxes. This is an opportunity to sell yourself and your business while gaining their trust before the “sales” even begin.

I was informed of an upcoming membership launch that could prove to be very valuable to my readers. Before that launch (that I’m going to promote by email), I plan to send out an email letting my subscribers know that I’m going to start sending them emails more often. That will ease them into the fact that they will begin to hear from me on a more regular basis. That way any subscriber who truly is not interested in receiving my promotional offers will have the opportunity to unsubscribe.

Is it scary? Sure, but if I want my internet business to flourish, I will need to get over the fear. The information I plan to send is very useful and my readers will miss out if I don’t let them know about what’s happening in the internet marketing world that could help them further their businesses.

And that’s the good news, most of the people on my list, and yours too, will most likely appreciate the information. Now, this does not mean that I’ll be sending out multiple offers on a daily basis until my  address is exiled to the world of SPAM. Please, never do that to your list, I know how it feels and I usually unsubscribe, however, it does mean that I will have to stay on top of contacting my list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their in-boxes with clutter.

It is also important to maintain a balance between content-driven emails and those containing promotions. That means that I’ll have to create more content so I have enough to post here on the blog as well as send out to my list. Selling to your list requires a delicate balance. I’ll need to mix it up without mixing messages. In other words, my emails will need to alternate between information and advertising without blending the two. I do not want to take the risk of my message getting lost. I want to continue to be a voice my subscribers can trust without becoming too sales-driven. I also want to make sure my promotions are clear without getting lost in content.

I’m thinking it will be good to send one promotion for every two or three information-driven emails. This way, I will not come across as overbearing but will still be taking advantage of possible revenue-building opportunities.

So join me in my new endeavor and don’t be afraid to promote to your list. It can and will prove to be a lucrative decision.

If you feel like you need help learning how to do email marketing to your list, check out the new Email Marketing Sweetie course. It’s only $27.97 until October 9th, after which it’s regular price will be $47.95. But even if you’re reading this post after October 9th, the course is well worth the regular price.

I’m going through the information now and will report back in a few days with a review.

Click Here to Learn More About
Alice Seba’s “Email Marketing Sweetie” Course

Only $27.95 through October 9th!

Until next time.

Reba

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Develop An ‘Elevator Pitch’ And Tell The World About Your Business

Over the years I’ve heard many business authorities talk about the benefit of preparing an ‘elevator pitch’ for your business. I never much cared to write one, much less deliver a ‘pitch’ in an elevator of all places, so I didn’t participate. For heaven’s sake, an elevator is not a place where you want to talk to other people, right? Aren’t we all supposed to fixate on the numbers as they change when moving from floor to floor?

All kidding aside, what I didn’t realize is that developing an ‘elevator pitch’ is not so much about where it’s delivered as much as it is about knowing what your business does and being able to tell others. It’s about taking your company’s main focus out of the obscure recesses of your head and putting it into words for the world to hear. Come to find out, doing this isn’t always an easy task.

When the ‘time’ presents itself, and it will present itself, having a memorized ‘elevator pitch’ for your business will help you communicate what your business does and you won’t have to worry about going off on a long-winded, disjointed, tangent. In fact, a well constructed ‘elevator pitch’ helps others quickly decide whether or not they want to know more about your business. And the fact that you know exactly what to say when that ‘time’ presents itself, gives you a distinctly higher possibility of having your audience want to know more.

One thing I learned while writing the ‘elevator pitch’ for this website is that summing up what your business does is not all you will gain. The process of writing the pitch actually helps you realize what the one most important thing is that you want your customer to know about your business.

What is an ‘elevator pitch’?

An ‘elevator pitch’ is a succinct summation of what your business does. It should be easy to understand and should take no longer to deliver than it takes to ride an elevator to the top of a short building. It should be delivered in such a way that it excites the listener and entices them to want to know more.

How do you write an ‘elevator pitch’?

• Do not use a cookie cutter template that is easy to find on the internet. Make your pitch unique and give it personality.
• An ‘elevator pitch’ is not a sales pitch. Do not allow it to sound cheezy.
• Your pitch must be easy to understand by anyone, even your grandmother. Do not use acronyms or industry jargon.
• The core of your ‘elevator pitch’ should convey benefits to your customer. This is where you should explain why your business is unique and better than your competitors.
• Ensure it is no longer than 30 seconds. This will drive you to focus on what’s most important about your business in the eyes of your customer.
• Lastly, memorize it, rehearse it, inject passion, confidence, and personality.

Delivering your ‘elevator pitch’.

• Practice it, and then practice it again, and then again and again. Out loud in a mirror. Determine how it will be different when delivering it to different audiences and practice it some more. Get to the point where it rolls off your tongue naturally.
• Get over any apprehension you may have about ‘tooting your own horn’. Delivering an ‘elevator pitch’ about YOUR company is all about telling how YOU will deliver.
• Speak at a pace that shows calm confidence. People can be put-off when you speed through a rehearsed speech. Make sure it sounds natural.
• Remember the first rule of sales – ABC – always be closing. Give your speech to everyone, don’t save it for only those you think are customers, you never know when a potential customer is sitting at your table or…standing in the elevator with you.

An effective ‘elevator pitch’ is designed to give its audience enough information that they will know what you’re talking about and then have enough interest to want to know more. It should not overwhelm, intimidate, or make the other person feel dumb. And it should not be so detailed or long that they tune out.

Here’s version 2 of my elevator pitch for Internet Marketing Boomer and I still think it needs work, actually, a lot of work:

“I help internet business owners find success online by explaining and teaching online marketing concepts through the articles I post on Internet Marketing Boomer. I do that by examining, reviewing, reporting and recommending internet marketing knowledge products as well as writing about how to set-up an internet business and website, how to drive traffic to that website, and examining the different options people have to make money online. Basically, with what I write, I help internet business owners find the information they need to succeed online.”

The tag line I’ve developed for my ‘elevator pitch’ is:

“Helping internet business owners find the information they need to succeed online.”

Keep it concise, to the point, and easy to understand. Deliver it with passion, confidence and personality while keeping it shorter than an elevator ride up a short building. Do all that and you will have an ‘elevator pitch’ that not only helped you pinpoint what your business does but will allow you get a lot of people interested as well.

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Information Products Have Major Online Demand

Draw from your experience and knowledge to make money online.

Having information that other people want and can use gives you a virtual treasure that can flow from your experience and knowledge to your keyboard and on to your bank account. We’ve all seen the non-fiction books and information products that fill the shelves at bookstores but online they are especially popular and are filling the needs of millions around the world who are hungry for the advice and insight a little experience and knowledge can provide.

If you are a baby boomer, chances are you have and infinite amount of experience in a plethora of different subjects and areas. The fact that there are scores of people searching the internet to find information at  any given moment, provides you an opportunity to share your knowledge and make a profit as well.  By selling non-fiction information products and sharing your knowledge on a certain subject, you can build an entire line of products that target a single niche of consumers.  Or, you can branch out and offer solutions in a multitude of niches to reach millions of people worldwide who need guidance.

As an online information product provider, you will enjoy keeping almost 100% of the profits for yourself. In the print publishing industry, the author only receives a small portion of the proceeds after agent and publishing house fees. Online is totally different, there’s no agent, you are the publisher, and there are very few expenses involved in setting up a website.

Typically, a non-fiction book at Barnes and Noble would cost the consumer an average of $9.95 to $39.95.  When you sell information products ready for instant download on the internet, quite often depending on the subject matter and your audience, you can demand a higher price.  I personally have purchase information products about internet marketing that cost as much as $1000. In smaller niches outside of the ‘make money’ niche, it will depend on your knowledge and the value of that knowledge. Some eBooks may only bring $4.95 while others may be worth as much a $500 or $1000.

Online digital products do not take up physical space or need to be purchased and shipped which aids in keeping overhead costs low.  Even if you outsource the creation of your information product, you’re still able to recoup the investment after a short period of sales.

Why are consumers so hungry for online information products?  In this age of rapid high-tech development your readers want information now, not the next business day. Your customer may be sitting in an airport, accessing your eBook from their laptop so they can read it on their flight.  If their child is up sick crying from colic at 3:30 in the morning, a mom can’t drive to a bookstore to get a self-help book – but she can go online and download your eBook and put your advice into action within minutes.

Another reason information products are such an attractive purchase online is because they most often come with an ironclad money-back guarantee. This gives the consumer added assurance they are purchasing something they can use, and if not, they don’t have to worry about wasting their money.

If you are seeking a way to make money online, consider developing an information product that will fill a need in an area where you have knowledge and experience. There are many people seeking your knowledge and it could be a very profitable venture for you.

In my next post I will review an information product that will teach you to create information products. The item I will be reviewing is call Information Product Sweetie and was written by Alice Seba. Alice is a well known and respected author and trainer in the ‘work at home mom’ (WAHM) community. Her products are geared at teaching ‘work at home moms’ to run their own online business so they can stay home and care for their children. However, it’s my experience that her products cross-over to most anyone who wants to learn the topic.

Until next time…

Reba

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Create Your Own Products and Sell Them Online

I just ran across a post on Mashable that I thought might interest my readers. It’s called ‘15 Places to Make Money Creating Your Own Products‘. In the article Josh Catone lists 15 print/make-on-demand companies that will make ‘just one’ of just about anything (within reason), and most will drop-ship the item to your customer. Some even give you a place on their site to sell your product.

Below I’ve reprinted the 15 places but be sure to read through the comments on the article at Mashable. The readers have added at least 10 more great sites. With info like this, there’s nothing stopping you from starting your own online business.

Go to Mashable’s article for descriptions of each site.

CafePress -print-on-demand tees, card, mugs, etc.

Zazzle – same as CafePress

Spreadshirt – mostly print-on-demand tees and sweatshirts

PikiStore – same as CafePress and Zazzle

Lulu – print-on-demand books, CDs, DVDs, etc.

CreateSpace – same as Lulu, owned by Amazon

Blurb – print-on-demand books only

TasteBook – print-on-demand personal cookbooks

CDBaby – CDs – lots of Indie Artists use this site

The Game Crafter – make your own board game or card game

SpoonFlower – print fabric with your own custom design

Ponoko – will turn a 3-D drawing into a product-toys, housewares, furniture, jewelry, etc.

Shapeways – same as Ponoko

ImageKind – print-on-demand art and photography

deviantART – same as ImageKind

Enjoy the list and let your imagination run wild!

Until next time…

Reba

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What Makes Twitter SO Hot?

People really love Twitter! There’s evidence everywhere you look, from the Twitter badges on the sidebars of blogs to those who put their Twitter address the signature of forum posts, it’s plain to see, people adore Twitter. Heck, I never see my daughter on FaceBook anymore (what???), she said she rarely logs in because she likes Twitter better. So, what is it that makes this social networking site so lovable? Let’s find out.

The question posed by Twitter, “What are you doing?” has become almost as popular as AOL’s “You’ve got mail.” So much so that it has even caught the eye of offline news mediums such as USA Today, CNN, and ABC. And for those who think Twitter is just a place for computer or Internet geeks, rest assured it’s nothing of the sort.

In some ways, Twitter is like other social networking sites in that it’s a way to interact with like-minded individuals. Whether one is a stay at home mom who craves adult conversation, an at home worker who misses the water cooler chit-chat from past jobs, or a business owner who wants to reach more of their target market, this form of social media fills a need. It makes it easier for people to connect with others in a way they might not have previously been able to.

I follow it on my IPhone at work, of course, I can’t watch it all day, but I do take a look ever so often. My daughter plays college volleyball and Tweets about what’s going on with the team and herself throughout the week. I like to see what she has to say. In addition to watching what’s going on in the internet marketing world, I also follow my political representatives to see what they are currently working on in Austin (I’m in Texas) and Washington D.C..

The fact Twitter is easily accessible and even simpler to navigate makes it a favorite as well. Anyone can create a Twitter account of their own with nothing more than a user name and a password. Once that’s done, it’s easy to customize your profile and begin following other tweeps, as those who use Twitter affectionately call one another. To follow what another person is doing, just visit their page and click the follow button. You’ve now been added as a follower and when you log-in to your account you will see their messages on your screen or timeline as it’s called.

If you want to use Twitter when you’re not at home or if you don’t have access to your computer like I do with my IPhone, it’s no problem. Inside your account you can choose whether to have messages sent via cell phone or instant messenger programs. Just browse to your settings and choose the devices tab and in a few steps you’re good to go. This feature makes it possible to tweet on the go. This is perfect for those who travel frequently or while out and about come across something interesting or amusing that they’d like to share with their followers.

Twitter’s arrival has also led to the creation of different platforms and applications to make it even easier to use. Popular applications include, Twitter Fox, Twhirl, TweetDeck, and TweetMyBlog. Twitter Fox and Twhirl give users who prefer the instant messaging look and feel a way to use Twitter in somewhat the same manner. Twitter Fox is an extension for the Firefox browser and Twhirl is a desktop application.

TweetMyBlog is a way to automatically post updates from a user’s blog to Twitter. In order to use it you need a Twitter account and an RSS feed from your blog. It will automatically post a tweet using your account when your blog is updated.

Tweet Deck is another desktop application that allows for more organization of updates. Instead of posting all tweets one right after the other, it allows the user to organize tweets into separate columns within the application. For those who have customers and friends on Twitter this is a great feature as the different categories can separated into separate columns.

If you’re interested in marketing your business on the internet, you will serve yourself well to try Twitter. Most every business industry now has tweeps that Twitter, follow some, tweet some yourself, and before long you will have your own following and so will your business.

Feel free to follow me at @RebaCollins.

Until next time…

Reba

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31 Days to Kick Your Blog in the Butt

Grant Griffiths, owner of the fantastic blog, Blog For Profit, is going to be running a ‘kick yourself in the butt’ series to get your blog in shape and I highly recommend you check it out. Grant’s blog is one of the best to read if you want to learn how to make your blog profitable and the tips and ‘kick butt’ he’ll give you during this series will definitely help you put your blog on the map ~ or the internet.

The series will start October 1st and there will be a daily post to help you get your blog started or, like in my case, back on track. I’m going to be following along as well, as Internet Marketing Boomer has fallen off the wagon and I need to get my butt in gear too.  So be sure to join me.

To get even a better ‘butt-kickin’ sign-up for the daily emails that Grant will be sending out each day in October as an enhancement to the posts he makes on the blog. Signing up will make you more accountable and you’ll receive a bit more info than if you just read the blog. I’ve known Grant for quite a while, he’s not a spammer and if he says he’s only going to send you one email a day, you can believe him, and if you get sick of him, you can always unsubscribe. Like I said, no worries about spam with Grant.

During the month of September to get you ready for the ‘butt-kickin’ series, he’s going to make a daily post on Twitter. So you might also want to follow @GrantGriffiths there as well.

During the series I’ll post how his tips have helped this blog.

Until next time,

Reba

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Formula5

In a post a couple of months ago I whined and complained about all the email I get during product launches and vowed to only promote ’boutique’ products. Since that time I have done that and stayed away from the ‘big guru’ products. However, sometimes we have to admit we’re wrong and Formula5 is the product that’s making me admit that you can’t always ignore the ‘big guys’. Reason is, this product is going to be fabulous and it would be a disservice to my readers to not tell you about it.

When I first started getting the emails I scanned them and hit delete. But, as always with the big launches, they kept coming. And they became hard to ignore (there’s a lesson in there somewhere, right?). So, last week I clicked through and I signed up. I thought I’d find the same ole search engine optimization information which is good info but, heck, I’ve read it all and I didn’t want to pay for more of the same. Well, I was wrong.

They sent an email where I downloaded a video that was about how to make more money in your business by simply applying five strategies. Five very simple strategies that would double your revenue. I was floored by the level of information they were giving away in the video. And then last night I watched a video by Andy Jenkins about applying three simple little strategies to your business, that you can do right now, and again, I was in awe.

After that I read on their blog that they were having a contest and everyday they were going to give away a Flip Video Camera to the person who applied one of the strategies and made the most money. Today the guy who won increased the price of two items he sells and his sales increase $944 yesterday over what they would have been. That’s $944 for one day’s sales! Now tell me that’s not amazing!

So, I feel it’s my duty to tell you about this launch. Even if you don’t purchase the product, you still need to watch all the videos and learn from them what you can do to increase your revenue almost immediately. They are giving away valuable techniques to increase your business, and you need to pay attention. When I watched the videos, I took notes, you should too.

So click this link now, watch the video on the page and then put your name in the form. You will receive an email confirmation, click the link and confirm. The next email will have a link to download a video, that video is over an hour, so when you have time, with your coffee in the morning or a glass of wine this evening, watch the video with a notepad. Then get to work.

Here’s the link:

Formula5

Cheers!

Reba

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Ultimate Boomer Business Start-Up Guide Review

Sometime in the last quarter of last year I had the pleasure of running across the Biz Starters website and ‘The Ultimate Boomer Business Start-Up Guide’ by Jeff Williams. I asked Jeff if I could promote his product on my website and he was kind enough to give me a review copy of his start-up guide. So that he wouldn’t have to mail me the physical product, I read a PDF copy on my computer.

I have read a lot of business start-up books in my lifetime and I have to say, this is the most complete one I’ve ever seen. And having actually started a ‘brick and mortar’ business myself, I feel qualified to judge whether or not a book on how to start a business is complete or not. Honestly, why Jeff named this 222-page guide a ‘Boomer’ guide is beyond me, as it is filled with comprehensive checklists and uses a ‘decision tree’ approach to help anyone (not just Boomers) get through the complicated steps of starting a business.

In reading this book I liked how the author led the readers through decisions and based on those decisions, he led them to do different steps. For instance, if it was decided that a rented office space was needed, then lease review, review of prices for comparable space, and even attorney review was suggested. If home office was the choice, regulations for home businesses, space consideration, what address to use for business, and whether or not the type of business was conducive to residential areas was considered. This level of deliberation and forethought was suggested for every decision discussed in the book.

The other thing I liked about the way the guide was written was that the author talked about his own personal experiences and how they related to the topic being discussed, however, he didn’t bore his audience with tons of personal dribble. He contained it in a section at the end of each Action Step so it was easy to skip if the reader wasn’t interested.

The first section of the book covers setting-up the organization of the business. Jeff helps aspiring new business owners through a vast sea of decisions, like whether to locate in a home or rented office, how to choose a name and identity for the business, how to handle the legal aspects of setting up a new business, and how to organize an office.

The second section of the book includes the Action Steps to take in preparing to market and sell a product or service. Preparing a marketing plan, how to set-up a website, and deciding how customer service will be handled is covered among other things. Again, the information is very thorough, and the full scope of every topic is covered.

It started to come to my attention in this section that throughout the book the author suggests lots of websites, products, and information about where to find tools and help needed to complete his action steps. I love that the information is given so the reader knows where to go, however, I also hope that Jeff plans to do continuous updating of the book in regard to that information. For example, Microsoft FrontPage is one of the recommended products to use for building a website and Microsoft no longer sells this product, it has been replaced by another product.

Section three of the book talks about money. In my opinion, next to sales and marketing, finances is the most important thing to know about in a business but is most neglected by small or solo business owners. The author covers this area very well, all the way from setting up the company bank account and what to look for in a bank to setting up the accounting software. One of the most important things covered in this section is how to estimate start-up costs and find the money for start-up, but even more importantly, how to prepare an estimate of the expenses, cash flow and profit/loss for the first year in business is covered. The book explains very well how to go through preparing this information and Jeff gives very good tips for cash management.

The book recommends using Quickbooks for the accounting and makes some very specific recommendations on how to set-up the office processes. These recommendations will work well for a very small start-up but if the business being considered is much larger than just a few people, I think other software and different processes should be considered. However, I feel the author was writing for the very small business and that’s why these recommendations were made.

The last section is about running the business operations. Here Jeff covers setting up the phone system, production system, and hiring employees. The telecommunications section is good. It covers things to consider in regard to mobile phones, land line, and fax. I know email is not considered telecommunications but I feel it needs to be discussed somewhere in the book and it never was. With more and more transactions being handled by email and the fax machine becoming a dinosaur, it seems the space allocated to how to handle fax communication would have been better used discussing how email will be handled. In today’s business world, this can make a huge difference in the perception a customer has about the level of customer service a business provides.

The book closes with more fantastic information for hiring employees and running a business. Again, thoroughness is foremost. There are tips for deciding whether to hire regular employees or contractors, tips for reducing personnel costs, information about government requirements for hiring personnel and much more. The very last section is about setting up your production processes and running your business with tons of information from a seasoned professional.

All in all the ‘The Ultimate Boomer Business Start-Up Guide‘ is the ultimate business guide and not just for Boomers. There were only a couple of things I saw in the book that could actually be improved. I do feel the 10-week timeline presented is a bit long, but since planning a business start-up can’t be done on a linear timeline, 10-weeks could be about average. I guess I’m an action person and would never take that long to get everything in place.

Oh and I don’t want to forget to mention that as the owner of the ‘The Ultimate Boomer Business Start-Up Guide‘ you’ll receive an exclusive offering of more than $150 of discounts for leading online start-up service providers including LogoWorks.com, VistaPrint.com, MyCorporation.com, StockLayouts.com and Intuit.com. And Jeff is continually working on adding new discounts that he sends to all purchasers of the guide.

The ‘The Ultimate Boomer Business Start-Up Guide‘ sells for only $99 and for that small amount of money there’s not a better guide. If a new entrepreneur messes up even one thing taught in this book it could cost the new business many, many, times that amount of money. It only makes sense to read the guide first. And if you use the discounts that come with it, you’ll get that money back and then some.

If you are considering starting your own business, you MUST consider using the The Ultimate Boomer Business Start-Up Guide as roadmap. It is available at the following link, click now to learn more:

The Ultimate Boomer Business Start-Up Guide

EDITED TO ADD: A short time after this review was published Jeff contacted me with some exciting information about The Ultimate Boomer Business Start-Up Guide. Here’s what he had to say:

New, Improved Version of the Ultimate Boomer Business Start-Up Guide Debuts on February 1, 2009.

Members of the Bizstarters community have asked us to add several new features to Ultimate Boomer Guide, and we’re pleased to respond.

Debuting on February 1, 2009 we will expand the Ulitmate Boomer Business Start-Up Guide into a full-blown business start-up and management program, offering several new features:

1. An invitation to join Bizstarters CEO, Jeff Williams, for a monthly 60-minute TeleCoaching session during which you can ask any business start-up or management questions you have and get an immediate answer.

2. A DVD containing mp3 files for a series of podcast interviews conducted by Jeff Williams with a number of 50+ Boomer entrepreneurs who share their valuable insights into how their launched their particular kind of business.

3. A new binder workbook presenting a print worksheet version of our Business Blueprint planning outline (CD verision is also included in the new program), as well as our “mini-MBA” guides for managing the marketing and finances of your growing business.

The new, improved version of the Ultimate Boomer Business Start-Up Guide comes packaged in a convenient carrying case. The selling price of $249 is backed with a lifetime satisfaction guarantee.

Ciao!

Reba

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ClickBank Bonus Domination – Simply Revolutionary

In staying with my pledge to promote, review, and recommend the ’boutique’ marketers (see my comment on this post to understand what I mean by boutique) who have great products, I want to introduce you to a new product that I think has been needed for some time now, and quite frankly, I’m really surprised that ClickBank didn’t implement a resource like this long ago. And that product is called ClickBank Bonus Domination by Jeff Czyzewski.

ClickBank is a hub for affiliates to find good products to promote. I promote several products that are sold through ClickBank, many of Jimmy D. Brown’s products are sold through ClickBank and I recommend his products heavily. But there is an inherent  problem with promoting ClickBank products and that’s the fact that you don’t have access to the purchaser, heck, you don’t even get an email telling you when you’ve made a sale. If you offer bonuses for purchasing through your link, it’s a nightmare. The customer has to email his receipt to you and you have to email the bonus itself or at least a link to where they can download it. Cumbersome is the best description I can give the process.

Well, that all changes with ClickBank Bonus Domination. This product hasn’t launched yet so I haven’t looked at the software myself, but in viewing the videos, this thing is a dream for anyone who sells products through ClickBank, ESPECIALLY, if you give bonuses for purchasing through your link.

First thing it does is it sends you an email when a sale is made. Yahoo!

Next, there is an auto delivery of your bonuses. The system automatically sends an emails to the customer that includes the customer’s receipt number and a link to a page where you can capture his email address and then deliver the bonus.

On your download page you’re free to do upselling right after the customer has purchased and is in the buying mood. My goodness, this product is amazing. It gives you control of every part of the process and helps you increase your sales and profits exponentially.

Lastly, Jeff is including what he calls the Bonus Domination Blueprint. This is a framework to help you create relevant bonuses for the products you promote. The blueprint covers important concepts of making a good bonus offer and demonstrates how to create killer bonus content that  works for any product. I know many of us don’t have or know where to get good content to offer for a bonus, Jeff’s blueprint will help you in that area.

The ClickBank Bonus Domination package won’t exactly be cheap at $197, but if you promote a lot of ClickBank products, the ability to offer a bonus will increase you sales to cover that pretty quickly. And then think about the upsell opportunity along with the backend offers you can make because the customer has opted into your mailing list. Yes, this product should pay for itself very quickly.

I’ve got to give Jeff a hand in figuring out a way to solve all the problems that marketers have with ClickBank. Congrats Jeff!

ClickBank Bonus Domination launches at 12:00 p.m. on January 14th. I’ll post again to remind you. Right now, click through on the following link and view Jeff’s video to learn more about how the product works.  You’re going to LOVE it, I do.

ClickBank Bonus Domination

OH ~ and I almost forgot, Jeff is only going to sell 2500 memberships to the software (I don’t know why he’s limiting it like that, he can sell way more), so don’t wait around. Affiliate marketers will be scooping this up quickly.

Cheers!

Reba

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