Don’t Be Afraid To Promote To Your List
October 6, 2009 by Reba
Filed under Blog, Email Marketing, Hot Topics
The Internet Marketing Sweetie line of fantastic products is expanding again. Just a little while back I talked about the Information Product Sweetie course and was going to get back to you with a review. Please forgive me that I never got back with the review, my daughter’s college volleyball season started and we’re so busy traveling to watch her play that I can’t see straight (she’s a senior, it’s our last year).
Since then, Melissa Ingold has taken the reigns and launched a new product that I think is important to let you know about since it teaches something that I’m not very good at, email marketing. I thought maybe some of you might need training in that area as well and this new ‘Sweetie’ product fits the bill, it’s called Email Marketing Sweetie.
Yeah, I’m guilty. I have a list, many of you have subscribed, but other than the initial emails you get when you first signed-up, you’ve never heard from me. That’s because I prefer to post here, on my blog, it just seems easier for me. But establishing a quality, long-lasting relationship with my subscribers is important to me, so I’m going to be making some changes soon. I hope you will learn from my experience and start using email to better the relationship with your readers and customers as well as increase your revenue along the way.
For me, and maybe for many of you, establishing that relationship may seem like a daunting task, but I’m learning from Email Marketing Sweetie that it is absolutely critical in order to maintain a successful online business. Heck, I get emails from marketers all the time and they aren’t intrusive in the least, in fact, I enjoy getting most of the information that is sent out. Selling can be intimidating for many of us and selling to your list can be even harder. But if you want to have an online business, tapping into your customer-base is one of the most lucrative resources you have. Not utilizing that resource can be detrimental to your success.
Now, if you have not yet made an attempt to promote your business to your subscribers, you can’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their in-boxes. This is an opportunity to sell yourself and your business while gaining their trust before the “sales” even begin.
I was informed of an upcoming membership launch that could prove to be very valuable to my readers. Before that launch (that I’m going to promote by email), I plan to send out an email letting my subscribers know that I’m going to start sending them emails more often. That will ease them into the fact that they will begin to hear from me on a more regular basis. That way any subscriber who truly is not interested in receiving my promotional offers will have the opportunity to unsubscribe.
Is it scary? Sure, but if I want my internet business to flourish, I will need to get over the fear. The information I plan to send is very useful and my readers will miss out if I don’t let them know about what’s happening in the internet marketing world that could help them further their businesses.
And that’s the good news, most of the people on my list, and yours too, will most likely appreciate the information. Now, this does not mean that I’ll be sending out multiple offers on a daily basis until my address is exiled to the world of SPAM. Please, never do that to your list, I know how it feels and I usually unsubscribe, however, it does mean that I will have to stay on top of contacting my list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their in-boxes with clutter.
It is also important to maintain a balance between content-driven emails and those containing promotions. That means that I’ll have to create more content so I have enough to post here on the blog as well as send out to my list. Selling to your list requires a delicate balance. I’ll need to mix it up without mixing messages. In other words, my emails will need to alternate between information and advertising without blending the two. I do not want to take the risk of my message getting lost. I want to continue to be a voice my subscribers can trust without becoming too sales-driven. I also want to make sure my promotions are clear without getting lost in content.
I’m thinking it will be good to send one promotion for every two or three information-driven emails. This way, I will not come across as overbearing but will still be taking advantage of possible revenue-building opportunities.
So join me in my new endeavor and don’t be afraid to promote to your list. It can and will prove to be a lucrative decision.
If you feel like you need help learning how to do email marketing to your list, check out the new Email Marketing Sweetie course. It’s only $27.97 until October 9th, after which it’s regular price will be $47.95. But even if you’re reading this post after October 9th, the course is well worth the regular price.
I’m going through the information now and will report back in a few days with a review.
Click Here to Learn More About
Alice Seba’s “Email Marketing Sweetie” Course
Only $27.95 through October 9th!
Until next time.
Reba
No related posts.
I was just looking for something like this last week!
Very nice blog, I agree with most of what you are saying here.
if you have not yet made an attempt to promote your business to your subscribers, you can’t act hastily by inundating them with an onslaught of email promotions – that’s very true!!!!
Awesome info. I was looking for such post. Thanks for let me be here.
The difference between content-driven emails and those that are simply promotional is key. Thanks for a great post and recommendation.
I find it hard to promote anything in my list because I am always afraid that people would unsubscribe.
i agree. Great blog.
People subscribe for a reason, because they like your content, so as long as you send relevant info in your emails there should never be a problem, I would never unsubscribe if somebody sent me info on a product I might find useful, or that I’m sure was sent with the best intentions.
There is a big difference between an promotional email or one with real content and a useful messsage.
For me web marketing and social media usage is all heavily interlinked, and can be best used to try and create “high touch” networking for the modern age. In our business traditional relationship based networking has always been the most successful route to new business, however the Internet generation has taken some of the essence of the traditional network away. We are using our web and social media strategy to market our services, ideas, thoughts, opinions etc… to a wider group in order to draw together like minded individuals into a closer contact network where everyone gains in terms of knowledge, reach and information share.
Anything that ad’s value to your site/blog you should do everything in your power to promote it.
thanks so much for your post – I’m in the process of deciding what content to put in my newsletter.. it’s always good to get a balance between marketing and content.
A subscriber to an email expects relevant content from your side. That builds trust and the integrity of the email program is safe.
I guess my problem is that until I have a big big list, it’s alot of work to send stuff to a small list. I need to get over it though.. email marketing really is the way to go.
awesome post. i am searching for such type of post.the idea of email marketing is great . i need to go deep into its details .thanks for providing such useful information . this blog is great.
I din not realize the potential of Email Marketing extended so far and wide to be of such utility for my website’s promotion.
Email marketing can work only is there is sincere content to parley forth.
Nobody should be afraid to promote their lists. I guess that is just one side of promoting one’s personality. I myself have pub personality quiz
thanks…your post helped me…
So this is what this is all about..
DO you need mortgage help? I can help you!
Thank you very much for your advice and I will definitely follow this.
Great article. I have a big list and it is really difficult to manage all emails I have to send to my clients. I am now outsourcing the word so I can work in different part of my business and focus on bringing inovatives products and services to my clients.
Thanks for this amazing information.
Sincerely Michael Fox
Your Internet Marketing Secrets
Nice software. i want to try it.
Wow that is crazy! I havent been reading your blog long, but this post is just great! I cant wait to take a look at other, similar, posts on the blogyou have written!
The biggest fear in any email marketing policy is getting youself blacklisted for sending emails to your customers too often. It would be handy if your marketing software could help prevent this.
Email Marketing Options was created to consolidate and organize information about the top providers of email marketing software so that you can make an “”apples to apples”" comparison of the different service providers and select the one that best fits your needs.
After 12 years of email marketing I actually hung up my biggest database this week. Email marketing is still a low cost way of reaching people, but it isn’t what it used to be.
Yeah people are too afraid these days , if they weren’t so afraid it will do more .
Thanks for the informative post. I am beginner with this kind of stuff.
I have read a few of the blog posts on your web site since yesterday, and I truly like your way of blogging. I added it to my favorites website list and will be checking back soon. Please visit my website also and let me know your opinion.
Very nice and Informative post i like this,Keep
Continue
This is very well explained. I like the way you have written this article. I am sure a lot of people will benefit from it. Thanks!
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Don’t Be Afraid To Promote To Your List : Internet Marketing Boomer…
Hi,
Looks like a great course. Is there any discount available ?
Thanks,
Tim
hi, is there some discount over the web for this product?
Greetings. I appreciate it is not in line with your post, however I am viewing your blog on my girlfriends new android but your post wont render in the correct fashion, do you have any ideas? Do you have a mobile theme for your site, if so can you please make sure it is working and everything is correct at your webpage. I will also look at a few of my other favourite blogs to ensure it is not only me. Thanks buddy.
I’m very lucky to get this information from you…
Hello Reba, your great article!
I too like you are an internet marketer, and on my personal blog I wrote an article about the usefulness of their essential characteristics and autoresponders!
Think how much traffic can be obtained simultaneously using a software on an autoresponder to send mail and how it should be!
I await your opinion!
Thanks and regards,
Joseph
Now before I say anything, I’m not emo, and I don’t promote violence in any way shape or form. I like and impress your post very much.
When you set out to promote your music, don’t try to cover too much
thanks, it is very beneficial for me because i am a seo.
This is a very informative blog like they say the money is in the list
Nice software. i want to try it.
I’m very lucky to get this information from you…
Cuma ngetes doank kok
Very nice blog, I liked