Finding A Good Niche For Making Money Blogging

I’m sure you’ve heard the expression, “do what you love and the money will come.”  Well, this may well be one of the keys to running a successful business.  If you thoroughly enjoy your job, it will reflect in what you do.

That being said, it’s not necessary to start your business in a niche that you’re passionate about, it just helps you maintain your level of interest if the money is slower to come than you expected. If this is your first venture in making money by blogging, you don’t need to be an expert in the topic but by picking one that resonates with you, you will have a greater desire to learn about it. The main thing here is to do good keyword research and come up with a topic where you have the potential to rank in the search engines for the terms that you are going to target.

For monetizing your blog it’s good to look for the following:

1. Minimum of 3 products with the keywords you’ve chosen
2. At least 8 Google Adwords advertisers, this will tell you if people buy in this niche
3. Keywords with at least 40 searches a day
4. Maximum of 50,000 competing sites for the term when searched in Google with quotes, you don’t want too much competition

These are just ball park figures but if you’re specifically looking to make money with your blog, these guidelines will help keep you from spinning your wheels where there is no money or waste time in a niche where it will be impossible for you to generate traffic easily from the search engines.

While doing your research you may find the topic you’ve chosen is too broad but you are able to find a narrower niche by doing a few searches. As an example, say you want to start a knitting business so you go to Google and type in “baby clothes” and it brings up hundreds of thousands of listings for the search term.

Obviously, that’s too many websites to compete with, so next you need to try to narrow it down. Instead of trying to squeeze into an already saturated market, you can narrow down your niche by selling “custom made baby clothes,” or take it even further and sell one specific thing like, “custom knit baby clothes” or “custom knit baby booties.”

The key to finding a profitable niche is to take your main interest and break it down as much as you can. Your goal is get it to the point where you can focus on one very specific thing.

Finding your niche is an important first step.  Creating a business comes second to discovering the niche if you want to achieve true success.

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