The Start-Up of “Internet Marketing Boomer”

After doing all the tech-stuff to get Internet Marketing Boomer, this beautiful website you’re reading right now, all set-up and ready to go, I found myself in the precarious situation of not knowing what to do next. It seems the business plan I had written wasn’t detailed enough, focused enough, or something. This was not a position I wanted to be in so early in the start-up of my business and I realized very quickly that it was a big mistake on my part that I was in this position.  I was, and continue, to spend a lot of time writing information for this site, however, at the same time, I couldn’t quite wrap my mind around what I was trying to achieve. I knew I wanted to teach internet marketing to baby boomers, but what I couldn’t seem to figure out was exactly how I was going to do that. Yeah, it was time for me to have a sit-down with myself and figure it out.

All the research I’ve been doing to find information for this site put me into “overload”. There’s soooo much information about internet marketing and the more information I gathered, the more questions popped into my head. Where should I start, where would I find the time to write about everything I’m learning, what topics should I cover, what information was the most important to convey first, how do I present the information, how do I present the information so it’s relevant for baby boomers, and I could go on and on and on.

Well, with the help from my Traffic Secrets 2.0 Course to get my thoughts focused and the motivation of Brent’s post on goal setting and the Start Fast Finish Strong 100 Day Challenge, I’ve made some decisions.

1. Rome wasn’t built in a day. Yes, Brent and I work full-time jobs and this website, as much hope as it brings me that I will some day be able to work on it instead of going to my day job, it’s just not possible to put everything we know and have learned over the last 10 years of studying the internet into words overnight. So patience and consistency will be my mantra, I will post on a regular and consistent basis.
2. Too much of a good thing. There is just too much information to try to “dump” it all on a website without first having a focused plan. It’s not fair to my readers to just “dump” a bunch of unfocused information onto web pages and expect them to figure it all out. I will make a plan that will benefit my readers while remembering to stay patient and consistent with the information I’m presenting.
3. I will not do this “half-ass”. Sorry for the language but after trying many things to make a living on the internet, I find that when you try to do things quickly instead of building quality over time, they don’t work, you end up with a “half-ass” product. I will not do that to my readers and in return my readers will read what I teach and reward me by using my affiliate link when they are ready to buy.

The three statements above will become my doctrine for Internet Marketing Boomer. Very soon I will finalize my plan and post it for you. You will know in advance what topics we’re going to cover and can expect those topics to be covered thoroughly in upcoming months. I’m going to cover topics in a sequential manner that you can follow easily, I even plan to use some video. I’m sure my “plan” will evolve over time as I plan to allow YOU to have input as well into what’s covered here.

And lastly, I just want to talk about the power of having a plan. Just having written this post I feel empowered. I now know what I need to do and will make every effort to actually do it. I feel energy that I didn’t have prior to making the decisions I stated above. I now feel the desire to make this website a premier place for baby boomers to learn how to make their dream of earning money on the internet a reality.

In fact, I’m now so motivated I’ve already made a decision. This post will become the first in a case-study for how we’re building the Internet Marketing Boomer website. To access the full series as it happens, just go to the Case Study category and choose Internet Marketing Boomer Start-Up. Every post in chronological order will be post there.

Next post from me? I’ll post my “plan” before we leave for California on Thursday. Brent and I will be taking the weekend off, we’re going to our youngest daughter’s volleyball tournament at Pepperdine University in Malibu, CA. Texas State will be playing Pepperdine, UC Santa Barbara and Cal State Northridge over the course of the weekend. It’ll be a great weekend vacation after living through Hurricane Ike last weekend.

Until my next post…

Reba

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