Twitter How-To Tip #80 - The Twitter Tease Strategy
September 22, 2008 by Reba
Filed under Blog, Hot Topics, Social Network Marketing
A couple of weeks ago I saw a tweet on Twitter from Dan Hollings that caught my eye. On his website, Twittin’ Secrets - 100 of the World’s Greatest Twitter Tips & Twitter Secrets - The Ultimate “Twitter How To” Guide, he was in the process of posting 100 Twitter tips all over the internet and wasn’t quite finished. He was up to Twitter Tip # 70 or so and was running a contest for Underdog Blog Writers to win a tip to post on their blog.
Well, being the underdog blog writer I am, I entered the contest. Low and behold, I WON!! The contest said my blog needed to be less than 140 days old, have less than 140 posts, and less than 140 subscribers ~ yep, that’s me!
So, before I post the tip, I bet you’re wondering why this is a beneficial thing for me to post this tip. And you’re probably also wondering why Dan would do this. Both very good questions.
First, Dan is doing this so he can build back links to his website. Being my site is new, I haven’t written anything about Search Engine Optimization or SEO as it’s called in the internet marketing world. But back links are very important to getting a high ranking on Google for a specific keyword. It’s Google’s job to list the very best websites when an internet searcher types a keyword in for a search. Google has determined that the more links a website has pointing to it, the more “authority” it has for that keyword. So, Dan will receive 100 back links to his site by doing this and all will have the the keyword “Twitter How-To Tip” as the anchor text. When someone goes to Google and types in “Twitter How-To Tip” or “Twitter How-To” or even “Twitter Tip”, there’s a high possibility that Dan’s website will rank high on the page because he has so many back links with that anchor text.
Now, why is it beneficial for me? Well, any back link is going to help my site at this point. Being a brand new site, I need to do whatever I can to build back links and traffic so I’ll take what I can get. Dan will be putting a link on his site to Tip # 80 - The Twitter Tease Strategy that takes his visitors to my site. If he gets a high ranking on Google, just maybe some of that traffic will follow his link to my site to read about Tip # 80. And then, maybe some of that traffic will like my site and subscribe. Additionally, since Google has determined that Dan’s site is an “authority” site, his link to me will hold a lot of credence and give me a little authority for the keyword phrase “Twitter How-To Tips”. It’s a win-win.
So here’s Twitter How-To Tip #80 - The Twitter Tease Strategy
NOTE: This Twitter How-to Tip is an authorized part of the “Twittin’ Secrets” Series: 100 World’s Greatest Twitter Tips and Twitter Secrets by Internet and Twitter Strategist, Dan Hollings.
TWITTER HOW-TO TIP #80
The Twitter Tease Strategy. That’s right, tease. If you are about to release something (a product, service, discount, event, eBook, tip sheet, whatever) - don’t just Tweet it with a link and think folks are reading. Twitter is like trying to have a conversation with someone who is in their car, sorta tired, listening to the radio, and ordering onion rings at a drive thru restaurant, ALL at the same time. Oh, and let’s not forget the guy with the jackhammer repairing the curb six feet away. One tweet might not grab their attention.
However, duplicate tweets are not recommended either. It’s rude and spam-like. This is where the Twitter Tease comes in. You can use Twitter to drip out to your followers. Bit-by-bit in a plot-like fashion. Updates on how your release is coming along (snags, news, changes, feedback, whatever) can add to the whole tease effect. The Twitter Tease can be like a text version of a movie trailer where you merely build excitement or it can be a social engagement strategy.
I’ve seen authors engage followers, chapter-by-chapter as they write books; I’ve seen event planners pick venue locations, set pricing, pick speakers and offer discounts; I’ve seen tools designed with follower input, features added, and beta testing done… all via Twitter. The Twitter Tease at its finest, is socially engaging others in your process whereby the end result is seen as a team effort.
WANT MORE TWITTER HELP?
100 Free Twitter Tips are at
http://twittinsecrets.com
Thanks Dan!
Reba 
![[Post to Twitter]](http://www.internetmarketingboomer.com/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
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Hey,
did the Tweet strategy work well for you? backlinks, traffic etc..
JT, I’m going to be honest here, I haven’t used this strategy because I haven’t had anything to “tease”. However, I will say that I have been on the receiving end and I know it works. This strategy should be used for build up to an event, like launching a product, making a special announcement, or something along those lines.
From my experience, very new site. We have had a lot of extra traffic and offline contact for our services. I think as long as you try and target a network of followers that fit your ideal customer profile, it should work well in any scenario. Our business is regional based, so we try and make contact with people in that area.
Attitude is the way you mentally look at the world around you. It is how you view your environment and your future. It is the focus you develop toward life itself.
@JT, using exactly this strategy i was able to gain many followers on twitter, and the eventually converted into traffic, but the most important thing was the subscribers, i got. Teasing is maybe one of the best strategies and it works not only for twitter but for the others social media network sites and web 2.0 properties. Great tip @Reba , it really deserved to win
Congrats!
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