Kenneth Yu: Twitter Salvation System
December 1, 2008 by Reba
Filed under Blog, Hot Topics, Kenneth Yu, Social Network Marketing
A couple of weeks ago in my Cross Blog Conversation with Kelly McCausey, I mentioned that I was getting sick of how the “big guru marketers” treat the people who join their lists. I was ranting about getting 30 emails in a 10 day span with 10 emails coming in one day from the same person. Yeah, my fuse was getting short, but I think putting that down in a post allowed me to have a revelation.
Yeah, it made me realize that I don’t want to promote products by “those” people, you know, the “emailing guru shark squad”. I want my site to be one that reviews and promotes “boutique” products. And what do I mean by “boutique” products? Well, basically, I’m talking about products from new, lesser known, or specialized authors. Authors who supply REALLY GOOD stuff but don’t have the backing of the “big gurus” and thus won’t bombard you with 100 “launch” emails the big guys send week after week. These are authors who fly under the radar but supply information that can really help you grow your business.
You know all the abundance stuff that you read about? The Law of Attraction, The Secret, that kind of stuff? Well, I do believe it works. Not in a magical way, but I do believe that opportunities present themselves to a mind that is filled with thoughts of what it wants. My mind has been filled with making my site a haven for boutique marketers and offering great information from authors that are not as well known.
And in comes Kenneth Yu.
I was on Twitter the other day and I don’t know how we got together but before I knew it he offered to let me review the first module of his new product “The Twitter Salvation System.” I stayed up last night going through the first four videos of the system.
Now, I have to preface this with a little introduction of Kenneth. He’s not what you’d call a traditional marketer. He’s interesting. He’s different. He’s SMART. And his system can help you learn how to use Twitter to sell whatever it is that you sell. You’ll see what I mean about Kenneth when you click over to watch a video he calls “How To Kill Dragons Using A Fly Swatter“.
Actually, his “Fly Swatter” movie is very revealing about what you’ll see in his The Twitter Salvation System. He gives you a broad view of what you need to know to be successful on Twitter.
As for the actual product? Well, he let me see Module 1 only and the full system will have four Modules, so I’ll only be able to comment on 25% of the entire package. It covers the psychology of marketing to people and why Twitter is such a great place to form relationships for your business. In video three, Kenneth gives you very specific information about how to formulate your marketing message and then in video four he gives you nitty gritty details you can use immediately:
- Why the USP (Unique Selling Proposition) Doesn’t Work
- The 7 Deadly Sins of Twitter
- Pimping Your Profile
- How to Write Tweets – The Tweet Checklist
- Your Twitter Bank Account
- Secret Linking Methods
- And More
Kenneth reveals marketing information that I’ve never read in any marketing book before and I’ve spent my entire adult life reading business and marketing books (I don’t read fiction but I read at least one, if not two books a month). His information about why the USP no longer works and what to use instead is brilliant. The specific info he gave in only the first module was unbelievable.
I do have a few critiques however, the presentation isn’t perfect. I don’t know if Kenneth will make changes before he launches, but right now, the video controls (you know, the slider that shows you where you are in the movie) isn’t a good one. It won’t let you push it back a little to repeat something, nor will it let you skip ahead. I accidentally stopped the video and I had to start over. It was pretty irritating. Also it doesn’t tell you how long the video is nor does it show your progress. I like to know what I’m getting into, is it 10 minutes or an hour? I might not have an hour and if that’s the case, I’ll watch later, but I might have 10 minutes and want to watch it now. Without the timing info, you can’t make that kind of decision.
Also, Kenneth is a bit monotone and I would suggest you not watch the videos late at night if you’re the least bit sleepy. It’s hard to “get” everything (not having the ability to repeat makes it twice as hard). Watch at a time of day when you’re fresh and ready to learn, because learn is what you’ll do. I loved the info so much I actually took notes (the pause button works) and I even want to go back and watch a second and maybe a third time. Yeah, it’s a lot of information.
Kenneth’s going to launch his new system at 9:00 a.m. EST on Thursday, December 11th. The Twitter Salvation System will sell for $97. It will include four power-packed modules of four videos each for a total of 16 videos. It will include some bonuses but I’m not sure what they will be yet.
All in all, a fantastic product for anyone who loves Twitter and wants to learn how to use it to promote yourself or your brand, generate leads, find JV opportunities and more…for free using Twitter. I’m proud to recommend Kenneth Yu and his Twitter Salvation System as one of my first “boutique” products.
Here’s the link to his “Fly Swatter” video. Be sure to sign up for the updates for the Twitter Salvation System.
How To Kill Dragons Using A Fly Swatter
Enjoy!
Reba
Twitter How-To Tip #80 – The Twitter Tease Strategy
September 22, 2008 by Reba
Filed under Blog, Hot Topics, Social Network Marketing
A couple of weeks ago I saw a tweet on Twitter from Dan Hollings that caught my eye. On his website, Twittin’ Secrets – 100 of the World’s Greatest Twitter Tips & Twitter Secrets – The Ultimate “Twitter How To” Guide, he was in the process of posting 100 Twitter tips all over the internet and wasn’t quite finished. He was up to Twitter Tip # 70 or so and was running a contest for Underdog Blog Writers to win a tip to post on their blog.
Well, being the underdog blog writer I am, I entered the contest. Low and behold, I WON!! The contest said my blog needed to be less than 140 days old, have less than 140 posts, and less than 140 subscribers ~ yep, that’s me!
So, before I post the tip, I bet you’re wondering why this is a beneficial thing for me to post this tip. And you’re probably also wondering why Dan would do this. Both very good questions.
First, Dan is doing this so he can build back links to his website. Being my site is new, I haven’t written anything about Search Engine Optimization or SEO as it’s called in the internet marketing world. But back links are very important to getting a high ranking on Google for a specific keyword. It’s Google’s job to list the very best websites when an internet searcher types a keyword in for a search. Google has determined that the more links a website has pointing to it, the more “authority” it has for that keyword. So, Dan will receive 100 back links to his site by doing this and all will have the the keyword “Twitter How-To Tip” as the anchor text. When someone goes to Google and types in “Twitter How-To Tip” or “Twitter How-To” or even “Twitter Tip”, there’s a high possibility that Dan’s website will rank high on the page because he has so many back links with that anchor text.
Now, why is it beneficial for me? Well, any back link is going to help my site at this point. Being a brand new site, I need to do whatever I can to build back links and traffic so I’ll take what I can get. Dan will be putting a link on his site to Tip # 80 – The Twitter Tease Strategy that takes his visitors to my site. If he gets a high ranking on Google, just maybe some of that traffic will follow his link to my site to read about Tip # 80. And then, maybe some of that traffic will like my site and subscribe. Additionally, since Google has determined that Dan’s site is an “authority” site, his link to me will hold a lot of credence and give me a little authority for the keyword phrase “Twitter How-To Tips”. It’s a win-win.
So here’s Twitter How-To Tip #80 – The Twitter Tease Strategy
NOTE: This Twitter How-to Tip is an authorized part of the “Twittin’ Secrets” Series: 100 World’s Greatest Twitter Tips and Twitter Secrets by Internet and Twitter Strategist, Dan Hollings.
TWITTER HOW-TO TIP #80
The Twitter Tease Strategy. That’s right, tease. If you are about to release something (a product, service, discount, event, eBook, tip sheet, whatever) – don’t just Tweet it with a link and think folks are reading. Twitter is like trying to have a conversation with someone who is in their car, sorta tired, listening to the radio, and ordering onion rings at a drive thru restaurant, ALL at the same time. Oh, and let’s not forget the guy with the jackhammer repairing the curb six feet away. One tweet might not grab their attention.
However, duplicate tweets are not recommended either. It’s rude and spam-like. This is where the Twitter Tease comes in. You can use Twitter to drip out to your followers. Bit-by-bit in a plot-like fashion. Updates on how your release is coming along (snags, news, changes, feedback, whatever) can add to the whole tease effect. The Twitter Tease can be like a text version of a movie trailer where you merely build excitement or it can be a social engagement strategy.
I’ve seen authors engage followers, chapter-by-chapter as they write books; I’ve seen event planners pick venue locations, set pricing, pick speakers and offer discounts; I’ve seen tools designed with follower input, features added, and beta testing done… all via Twitter. The Twitter Tease at its finest, is socially engaging others in your process whereby the end result is seen as a team effort.
WANT MORE TWITTER HELP?
100 Free Twitter Tips are at
http://twittinsecrets.com
Thanks Dan!
Reba







